Theory:
We are likely to value third-party consultation as objective, confirming, and without motive.
Application:
When we read reviews of 3rd party experts/ consultants, we value that information as being more objective and trustworthy. So besides testmonials of your customers (see Social Proof), can you get some external experts to review or talk about your services on conferences or their blogs? Even when you pay them to write a review on their blog and tell the audience it'll still work (example: sponsored review on Yoast.com). Of course it helps a lot if the review is positive ;).
Today it was announced that I was selected as a Magento Master for 2019 in the Mentor category!
In deze 4e aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken.
