Need for Assurance

Written by Guido Jansen in
January 2011

Theory:

We need to be assured we're making te right decision. 

Application:

What can you do to provide certainty in your webshop? Let people know their making the right decision by taking away doubt and ambiguity which might cause inaction. Provide clear benefits of your products and provide social proof of other customers who're happy they've made the decision (of buying your products).

Recent posts
First episode of CRO.CAFÉ is live!
First episode of CRO.CAFÉ is live!

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

CRO.CAFÉ Episode 0 (Teaser)
CRO.CAFÉ Episode 0 (Teaser)

In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.