Need for Assurance

Written by Guido Jansen in
January 2011

Theory:

We need to be assured we're making te right decision. 

Application:

What can you do to provide certainty in your webshop? Let people know their making the right decision by taking away doubt and ambiguity which might cause inaction. Provide clear benefits of your products and provide social proof of other customers who're happy they've made the decision (of buying your products).

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