Guido presenting at a conference


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Your path to becoming a (more) Customer Centric Business

3 hours
Intended Audience:

In this presentation and workshop I discuss recent industry reports, share fresh CRO research and guide you through the setup of the optimization process and how to grow it based on your current company and team maturity levels. We discuss the optimal workflow, how to increase team knowledge, how to improve management buy-in and how to prioritize. We discuss how to improve your experimentation velocity, capacity and coverage, and how to set your KPIs. We do a workshop on hypothesis setting and will show you how you can estimate long-term ROI.

I've given the above session at the following events:

Spryker customer day
The Netherlands
ING Inhouse event

Other popular sessions:

Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event onĀ my schedule!